Get ready to get slimed! Sloomoo Institute, the world's #1 interactive slime experience, is opened its first-ever North Carolina location at Metropolitan in Midtown Charlotte.
Designed for kids—and kids at heart—Sloomoo Institute is an immersive attraction where creativity, sensory play, and imagination come together in a one-of-a-kind experience. Whether you're creating your own custom slime, splashing through a lake of slime, or dancing under a slime waterfall, there's something for every member of the family to enjoy.
The new 7,500-square-foot flagship location marks Sloomoo Institute's debut in North Carolina and joins popular locations in New York City, Los Angeles, Chicago, Houston, and Atlanta.
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What Can Families Expect?
Your visit includes access to some of Sloomoo Institute's most popular attractions, including:
🧪 Make Your Own Slime at the World's Largest Slime Bar
Every guest creates and takes home an 8-ounce custom slime—included with admission! Choose from:
- 8 unique slime textures
- 40 vibrant colors
- 50+ scents
- More than 120 fun charms
With over four million possible slime combinations, no two creations are exactly alike.
🌈 Get Slimed at Sloomoo Falls
Count down with the crowd before getting covered in slime beneath Sloomoo's famous slime waterfall.
💜 Walk Across Lake Sloomoo
Step onto more than 500 gallons of cloud slime for one of the most unique sensory experiences around.
🎵 Explore Groov's Groovy Grove
This glow-in-the-dark DJ experience lets kids create music by poking, stretching, and squeezing slime to trigger different sounds and instruments.
🎯 More Interactive Experiences Include:
- Endless slime vats to explore with your hands
- The Sloomoo & Repeat slime wall
- Slime Slingshot
- FrooFroo's Feels sensory wall
- Sloobratory slime science lab
- Interactive Sloomoo Sidekick personality quiz
- ASMR listening stations
- A new immersive digital art experience
- Behind-the-scenes Sloomoo Kitchen Tours
- A VIP Party Room for birthdays and celebrations
- The colorful Slimey Throne photo opportunity
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New Features Exclusive to Charlotte
The Charlotte flagship will also introduce several new experiences, including:
- Scent extraction using real flowers
- A new "Find Your Inner Charm" interactive installation
- Charlotte-inspired design elements celebrating the Queen City, including playful nods to local flowers, NASCAR culture, and North Carolina's state bird.
Built Around Joy, Creativity & Play
Since opening its first location in 2019, Sloomoo Institute has welcomed millions of visitors looking to unplug, explore, and experience hands-on sensory fun together.
"We've been called the queens of slime, so bringing Sloomoo to the Queen City feels meant to be," said co-founder Karen Robinovitz. "Families have been asking us for years to open in North Carolina, and Charlotte's energy, creativity, and strong family culture made it the perfect place."
Co-founder Sara Schiller added that each new location expands on the Sloomoo experience while incorporating touches unique to its community.
Plan Your Visit
📍 Sloomoo Institute
1100 Metropolitan Ave., Suite F-160
Charlotte, NC 28204
NOW OPEN!
Hours
- Monday–Thursday: 11:00 a.m. – 5:30 p.m.
- Friday: 10:00 a.m. – 7:30 p.m.
- Saturday: 9:00 a.m. – 7:30 p.m.
- Sunday: 10:00 a.m. – 6:30 p.m.
Hours may vary seasonally. Be sure to check the ticketing website for the most up-to-date hours before your visit.
Families can learn more, purchase tickets, and plan their visit at Sloomoo.com.
Whether you're looking for a memorable family outing, a unique birthday party destination, or simply an excuse to play with slime without the cleanup at home, Sloomoo Institute promises a colorful, hands-on adventure that's unlike anything else in the Charlotte area.
*Be sure to enter our Family 4 Pack of Tickets to Sloomoo Institute Giveaway running now through August 26th!
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